Selling plants online is a great way to grow your business. In fact, the horticulture industry is growing rapidly – especially when it comes to e-commerce. It’s easy to start selling houseplants online. After all, they don’t take up a lot of space or require special lighting or soil substrates. All you need is an internet connection and a few pots! But it’s not as easy to profit from this kind of business venture. You need to be strategic about where you sell plants so that you can maximize your profit margins. Here are five ways you can sell plants online and earn even more money at the same time:
Just-in-time Inventory
When you’re selling houseplants online, you need to keep your inventory as low as possible. It’s not like you can sell out of your supply quickly. And if you buy more than you can sell, you’ll have to store the excess inventory. But storing your inventory can be expensive. And storing too much inventory can be even more costly! One strategy for keeping your inventory low is just-in-time inventory. Just-in-time inventory involves ordering your plants just before you need them. This way, you don’t have to hold onto them in your inventory for very long.
Leverage drop shipping
Another strategy for selling more houseplants online is to leverage drop shipping. Drop shipping is a method of selling that requires no upfront inventory. Instead, you simply order your products from your suppliers and mark off the inventory so that you know what to send to customers. Then, you simply drop the products off at a fulfillment center (like Amazon) and let them ship it directly to your customers. Drop shipping saves you both time and money. You don’t have to worry about keeping enough inventory on hand. And you don’t have to worry about the cost of storing your excess inventory. It’s also a great way to expand your business. You can sell outdoor plants and trees without having to worry about keeping them in stock. You can also sell products that need to be refrigerated, like food and beverages. And you can sell specialized products, like medical supplies and equipment, without needing to keep them in stock.
Sell non-plant products
Houseplants are a great item to sell online. But if you’re only selling plants, you’re limiting yourself to a specific customer base. There are lots of ways to expand your customer base and increase your plant sales. Offer gardening tools and supplies while they’re picking out their plants. And offer seeds, fertilizer and gardening books. You can also sell products that go with your plants, like terrariums and planters. A small terrarium, for example, costs about $16 to make. A terrarium is a great product to sell online because you can buy the terrariums in bulk and sell them at a great markup. You can even sell items that have nothing to do with plants. If you sell at farmers’ markets, you can offer your customers t-shirts, hats, bags and other souvenir items.
Know your audience
Just as you should know what’s trending in your plant niche, you also need to know your audience. You can find out what your customers want by using online surveys or polls and by reading reviews. You can also do some basic keyword research. Tools like Google Trends and Keyword Planner can help you identify what your audience is searching for. You can also use Instagram hashtags to see what your audience is interested in. By understanding your customers, you can improve your marketing and make your customers happy. You can also create products tailored specifically to your customers’ needs. This will help you sell more plants online. Sell plants online
Have great photos of your plants
The photos are just as important as the product itself. Your customers need to be able to envision these plants in their homes. They also need to know how much sunlight they need, how much water they need and how often they need to be repotted. Shoot your photos outside in natural sunlight whenever possible. You can also use artificial light. But whatever you do, make sure that your photos are well-lit, crisp and clean. If you want to be taken seriously as a houseplant seller, you need to invest in a nice camera. Don’t use your phone or a cheap camera. Instead, find a good camera that produces high-quality images. And if you can, get a camera with a zoom. Zoom will help you get better close-up photos of your plants.
Summing up
Selling plants online is a great way to make money. You don’t have to keep a large inventory on hand, and you don’t have to worry about keeping plants alive. You can use drop shipping to sell outdoor plants and trees that need to stay in their natural environment. You can also sell gardening tools and supplies, seeds, fertilizer and gardening books. You can even sell souvenir items and t-shirts. You can also use keyword research to identify what your audience is interested in. Once you know what your customers want, you can create products tailored specifically to their needs. This will help you sell more plants online.
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